Lucky Charms
2001
Inkjet Print
Friends
2001
Inkjet print
Pop Tarts
2001
Inkjet print
Blue Bonnet
2001
Inkjet print
Market
2001
The American supermarket is a museum of sorts with a dizzying display of products. Some images on labels and packages have remained constant and are familiar to generations, while other brands have adapted to the market, updating their graphics and the personas of the characters that represent them. The products themselves are often engineered with the same attention to market analysis, with flavors, color, and design tailored to popular tastes.
The array of goods yields information about the technology and economics of production, while the imagery links them to the recent or more distant past, offering a warm familiarity to consumers. In the classic mode of advertising, fantasy supersedes value, creating desire beyond any biological need.